TechCrunch follows up its last week's report regarding App Store search
with a new one, that suggests that Apple has changed the search
algorithm again, this time with a larger emphasis on keywords and names.
The change was noticed by a founder of Appcod.es, an App Store analytics firm, and subsequently confirmed by another company, Xyologic, specializing in the same field.
One of Appcod.es' apps, named "Love
Letter Writing," didn't feature in search results for the term "advice"
despite the term being one of the app's keywords. However, as of the
latest changes, the search result page for "advice" features Appcod.es'
Love Letter Writing app as well.
It looks like Apple is tinkering with the App Store search algorithm, until the company figures out a perfect way to maintain balance between accuracy and discovering new apps. This also means, as TechCrunch notes,
that developers won't have a sure shot way to shoot up their search
rankings, since Apple will frequently be changing the algorithm.
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